1. Vietnamese Youth – A Promising but Challenging Market
According to WGSN – a leading trend forecasting and market analysis company – by 2025, Gen Z will account for one-quarter of all consumers in the Asia-Pacific (APAC) region, with steadily increasing purchasing power. The “Vietnam Digital Entertainment Demand 2024–2025” report by Appota and SOI.Pro reveals that Gen Z leads the consumption of digital entertainment, spending an average of 5–7 hours daily on digital content in Vietnam. This makes Vietnamese youth – primarily Gen Z – a critical target audience for businesses.
According to Forbes (Advisors & Talker Research, 2024):
45% of Gen Z users prefer using social media search functions instead of Google.
This percentage is higher than in other generations (Millennials 35%, Gen X and Boomers much lower).
Therefore, if your business is present on social media platforms such as Facebook, TikTok, Instagram, Threads, and YouTube, communicates in the right tone, and stays on-trend, your brand image and message will gain extensive exposure. Nadasa is here to help your brand achieve exactly that.
2. Nadasa – Vietnam’s Leading Youth-Oriented Community Media Ecosystem
Nadasa owns a portfolio of highly popular community channels with strong appeal among young audiences:
Trường Người Ta – Sharing relatable school life stories, highly engaging for students.
Why So Serious – Humorous and entertaining viral content.
Kaito Kid – Creative, in-depth content blending pop culture and anime.
Cột Sống Gen Z – Trend-focused storytelling in Gen Z style.
Flex đến hơi thở cuối cùng – Highly engaging entertainment and lifestyle content.
With over 1 billion monthly views across its channels, Nadasa ensures your brand message reaches the right audience with maximum impact.
3. Multi-Platform Reach – Unlimited Exposure
Nadasa goes beyond Facebook to cover TikTok, Threads, Instagram, and YouTube, helping businesses:
Reach across multiple channels – one piece of content can be optimized for various platforms.
Boost virality through a vast, active community ecosystem.
Align with youth behavior, placing your brand exactly where they spend the most time.
4. Creative Content – Always on Trend
Nadasa’s content team understands Gen Z and not only keeps up with trends but often creates them – “Flex đến hơi thở cuối cùng” being a prime example.
This ensures your social marketing campaigns stay relevant, blend naturally into the community, and spark authentic conversations.
5. Transparent Pricing – Flexible for SMEs
Nadasa publishes its service rates openly on its website, allowing businesses to easily choose packages that fit their budget. You can book single posts or opt for campaign/yearly packages for greater value. See more at: https://www.nadasa.vn/shop
Compared to running ads independently on platforms, booking via Nadasa’s community channels is more cost-efficient and delivers better results thanks to an established, engaged audience base.
6. Conclusion
If your business is targeting Vietnamese youth – especially students, Gen Z, and younger generations – Nadasa is the ideal partner for executing impactful social marketing campaigns.
With a powerful community channel ecosystem, creative trend-driven content, multi-platform coverage, and transparent pricing, Nadasa is the trusted choice for brands looking to connect with the next generation of consumers.
Báo cáo 'Nhu cầu Giải trí số Việt Nam 2024 – 2025'. (2025, Jun 13). Vietnam Finance. https://vietnamfinance.vn/bao-cao-nhu-cau-giai-tri-so-viet-nam-2024-2025-d128168.html
Gen Z sẽ chiếm 1/4 người tiêu dùng tại khu vực châu Á - Thái Bình Dương (APAC) vào năm 2025: Khám phá 3 xu hướng nổi bật định hình lối sống và thói quen chi tiêu của Gen Z. (2025, Mar 04). Advertising Vietnam. https://advertisingvietnam.com/gen-z-se-chiem-14-nguoi-tieu-dung-tai-khu-vuc-chau-a-thai-binh-duong-apac-vao-nam-2025-kham-pha-3-xu-huong-noi-bat-dinh-hinh-loi-song-va-thoi-quen-chi-tieu-cua-gen-z-p26046
Is Social Media The New Google? Gen Z Turn To Google 25% Less Than Gen X When Searching. (2024, May 31). Forbes. https://www.forbes.com/advisor/business/software/social-media-new-google
Chuyên gia giải mã trào lưu 'Flex đến hơi thở cuối cùng' và hiệu ứng truyền thông phía sau. (2023, Jul 17). Vietnambiz. https://vietnambiz.vn/chuyen-gia-giai-ma-trao-luu-flex-den-hoi-tho-cuoi-cung-va-hieu-ung-truyen-thong-phia-sau-20237171263604.htm