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Integrate Social Booking for a Breakthrough 2026 Tết Communication Campaign

Plus attractive promotions when booking with Nadasa this Tết season
January 15, 2026 by
Integrate Social Booking for a Breakthrough 2026 Tết Communication Campaign
Trang Vo

1. Tết 2026: A Peak Season for Social Buzz & Campaign Competition

According to Buzzmetrics data, within just 10 days from December 20, 2025 to January 5, 2026, Tết-related discussions on social media reached nearly 24 million mentions— even though Lunar New Year was still more than a month away. This indicates a rapid surge in consumer interest and conversations around Tết, with platforms such as Facebook, TikTok, and even Threads becoming key spaces where users share emotions, holiday plans, and year-end shopping behaviors. 
In addition, Buzzmetrics recorded 59 major Tết campaigns across 21 industries, nearly half of the total number of campaigns seen during Tết 2024. Beverages and FMCG were among the leading categories. 
This shows that Tết 2026 is no longer just a traditional holiday, but a peak season for social engagement, offering significant revenue opportunities for brands that execute the right strategy.
Chiến dịch Tết của Tiger Beer xuất hiện trên mạng xã hội

2. Social Booking Solutions to Drive Revenue Growth for Tết 2026

Choosing the right fanpages & Tết-relevant content

The biggest fanpage is not always the most effective one. What truly matters is selecting pages whose audience aligns with the brand’s target customers, combined withTết-themed, lifestyle-driven content that feels relatable. This relevance is what drives stronger engagement and organic discussions.

Optimizing content by Tết phases

Based on Buzzmetrics insights, user interest around Tết increases steadily and peaks right before Lunar New Year’s Eve. Therefore, Social Booking strategies should be deployed in line with this timeline, adjusting content intensity according to rising consumer interest.

Storytelling over direct selling

Booking posts should focus on storytelling— delivering content that people actually want to read and engage with, rather than pushing dry, product-heavy advertisements.

Integrating with other tactics

Social Booking performs best when combined with:

  • Paid ads for re-marketing

  • KOL/KOC collaborationsto generate buzz

  • UGC (User-Generated Content) for organic reach and credibility

Câu chuyện của Lavie cho chiến dịch Tết 2026


3. Tết Promotion from Nadasa: 10% Off Social Booking Fees

To help brands optimize costs and maximize campaign effectiveness during Tết 2026, Nadasa is offering a 10% discount on Social Booking fees for all contracts signed from now until the end of Lunar New Year 2026.

Promotion applies to:

  • Community fanpage bookings within the Nadasa network. View full list at: https://www.nadasa.vn/shop

  • Contact via website 

  • Posting period:January 15, 2026 – February 20, 2026

This is an opportunity for brands to show up in the right place, at the right time, with the right Tết emotions, while still optimizing media investment. Suggested community page bundles by audience segment:

  • Young audience, students, Gen Z: Trường Người Ta, Cột Sống Gen Z, Xem Không Phí Tiền Mạng, Mấy Đứa Hướng Nội, especially Threads-based communities
  • Mid-age audience, Gen Y: Why So Serious, K-Crush, Run Your EDM, Xem Không Phí Tiền Mạng 
  • Concert & music lovers: Run Your EDM, K-Crush, Cột Sống Gen Z, Mấy Đứa Hướng Nội, Noiseandsmke

Tết 2026 First Look: Khúc dạo đầu sôi nổi của các chiến dịch Tết trên mạng xã hội. 08/01/2026. Buzzmetrics https://www.buzzmetrics.com/en/insight/tet-2026-first-look-khuc-dao-dau-soi-noi-cua-cac-chien-dich-tet-tren-mang-xa-hoi