So sánh top 10 kênh cộng đồng Facebook phổ biến
Below are suggestions for the top 10 popular Facebook fanpages/groups that have great influence among students in Vietnam, suitable for brands or agencies to coordinate in implementing communication campaigns targeting young people.
No | Fanpage/ Group | Scale | Topic | Advantage | Suitable for |
1 | Trường Người Ta | 3,3M | Tin tức, giải trí học đường | Clean, entertaining, trending content The target audience is students in general Consistent engagement, viral potential | All brands, services, and products |
2 | Lớp Người Ta | 1,9M | News, society, entertainment in general | Trending content General audience, might attract students in general because of the fanpage name similar to a Vietnamese school slang Có tích xanh | Tất cả các thương hiệu, dịch vụ, sản phẩm |
3 | YBOX | 532K | Học bổng, du học, việc làm, cuộc thi, sự kiện | High credibility Target audience: high school and university students, businesses, those with real needs, easy to convert | Academic, NGO, NPO brands, government |
4 | Hội Sinh viên Việt Nam | 210K | Official website of the Central Committee of the Vietnam Student Association | High credibility | Các tổ chức NGO, NPO, chính phủ, đoàn hội |
5 | Hoa Hoc Tro Magazine | 749K | Tin tức, giải trí học đường | High credibility due to long history of publishment With newspaper combination | Big brands need to implement IMC campaigns or reach rural area |
6 | IVolunteer Vietnam | 292K | Học bổng, du học, việc làm, cuộc thi, sự kiện | High credibility Target audience: high school and university students, businesses, those with real needs, easy to convert | Academic, NGO, NPO brands, government |
7 | Học Sinh Nghiêm Túc | 700K | Quote, giải trí học đường | Entertaining, trending content Consistent engagement, viral potential | All brands, services, and products |
8 | Tin giáo dục TP. Hồ Chí Minh | 660K | Tin tức giáo dục TP. Hồ Chí Minh | High credibility Tương tác cao, có thể viral | Educational and economic brands, services and products targeting the HCM area |
9 | Tin giáo dục Hà Nội | 470K | Tin tức giáo dục TP. Hà Nội | High credibility Tương tác cao, có thể viral | Educational and economic brands, services and products targeting the Ha Noi area |
10 | Confession channels of schools, notably NEU Confessions | 3,4M | Anonymous confession from students News and entertainment | Consistent engagement Đối tượng tập trung HS, SV ở 1 khu vực cụ thể | Brands, services, and products of educational and economic nature, targeting students of specific schools. |
Some best practices when collaborating with social community channels to implement social marketing campaigns
Regular services and products
For common products and services such as FMCG, F&B, tourism, accommodation, events... choose channels with content nature that matches the brand image.
For example, brands like Shopee, Jollibee, and Phuc Long have been running social marketing campaigns on news and entertainment channels such as Truong Nguoi Ta, Lop Nguoi Ta, Cot Song Gen Z, etc...
Educational, academic, economic and financial services and products
Services and products such as education, healthcare, jobs, scholarships... can choose to combine entertainment channels (Truong Nguoi Ta, Hoc Sinh Nghiem Tuc) to create interactions, discussions and highly reputable news channels (YBOX, Ho Chi Minh City Education News...) to be the official source of information.
Increase the effectiveness of social marketing
To be highly effective, content posted on community channels is often created based on the nature of that channel so that advertising takes place naturally, increasing reach and interaction with users.
In addition, other activities can be combined to achieve the campaign's goals, such as combining promotions, CTAs, minigames or livestreams...
For large IMC campaigns, it is possible to combine social marketing on other platforms such as Threads, TikTok, and Instagram to create a stronger effect. In particular, the Threads platform is currently attracting the majority of Gen Z and younger ones.
NADASA Advertising Company Limited owns community channels for high school students, university students, and young people such as Truong Nguoi Ta, Hoc Sinh Nghiem Tuc, Cot Song Gen Z, ... on many platforms such as Facebook, Threads, TikTok, Instagram. See cooperation quotes here: https://nadasa.vn/r/c0F